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Born in Arcos de la Frontera in 1966. Degree in Geography from the University of Granada.
He held the position of General Director of the Provincial Tourist Board of Granada and Managing Director of the Granada Convention Bureau. He has also had different positions in the province of Cádiz related to the Tourism.
In the regional administration, he has had different responsibilities in Andalusian Tourism such as National Promotion Director, Marketing Director and Tourism Director. It was appointed Managing Director of the Public Company for Tourism and Sports Management of Andalusia in in July 2015.